Discover new possibilities and propositions for your customers, community, people or organisation through immersive research.
What is immersive research?
I’m Dr. Christopher R. Matthews; The Immersive Research Consultant. For over a decade I’ve conducted and supervised immersive social scientific research. During this time I’ve seen, heard, read and listened to a fantastic array of findings, which under ‘normal’ conditions wouldn’t have come to light.
Immersive research is a methodology where I place myself in a social setting, subculture or community and in doing so; live the research. This enables me to move past the banality of conventional survey-driven studies that dominate qualitative research conducted outside of university settings.
It allows me, and the people I work with, to dig deep and make innovative discoveries, reconsider assumptions, and develop exciting new possibilities and propositions for their community or business.
Immersive research strategies provide invaluable insights to help us explore and understand the world in previously unconsidered ways. That’s because when you become embedded in a social world, it’s possible to see experiences through another’s eyes and look at the familiar in new ways.
These organic moments of immersion – when the line between researcher and researched is more or less removed – allow me to produce the most compelling and transformative findings that ultimately inform, shape and benefit commercial or community-based projects.
Take a look at my research and workshop services to see what immersive research could do for you or your organisation.
Who is immersive research for?
Immersive research is for people who are happy to be challenged to think differently. That may be in rethinking products or services, in ways of supporting staff to achieve their goals, or in developing new ways to engage with an audience.
It’s open-minded individuals and forward-thinking organisations who will get the most out of what I can offer through uncovering insights that lead to progressive ideas. Immersive research has the power to help us develop our understanding of people and culture, transform daily practice and policy, as well as influence business or brand strategy and marketing.
I find it genuinely hard to think of an organisation, community or business that wouldn’t benefit from using immersive research strategies. That’s why I want to make in-depth academic research more accessible.
If you’d like to know more, take a look at my work.
Let’s talk about how I can help you as a social science research consultant.
Who is The Immersive Research Consultant?
Learn about me and my background, or if you’re interested in some of the more abstract ideas that underpin what I do, you’ll find my teaching and research philosophies useful.
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This small fee helps me cover the running costs of the website. You’ll have access to hours of content about social science, teaching, supervision and career development along with monthly live sessions. Plus, you can suggest topics for future videos.
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